Gift cards have become one of the most convenient and sought after items for consumers searching for the perfect gift. There are also great advantages to cards over paper certificates.
WHY OFFER GIFT CARDS TO YOUR CUSTOMERS?
Customers generally spend more than the amount of the gift card
Cards that are never used(lost or forgotten) represent 100% profit to you!
Great marketing tools
Improve customer loyalty & encourage repeat shopping
Eliminates the need for cash reimbursement
Improve cash flow since gift cards are prepaid before you provide the goods or service
Less chance of theft than paper gift certificates
ADVANTAGES OF CARDS COMPARED TO PAPER CERTIFICATES
Consumers prefer the convenience and flexibility of cards over paper certificates. Often times purchases made are over the value of the card and about 85 percent of gift cards are used within 60 days. Additionally, cards that are never utilized (lost or forgotten) represent 100% profit to the merchant.
As a result of their marginal cost, merchants can use gift cards as promotional tools and give them away to boost customer traffic. Gift cards also serve as miniature billboards when in the hands of consumers, promoting the merchant’s brand and reminding them of their products and services.
ELIMINATE CASH BACK
Unlike traditional paper certificates, the balance on the card is automatically updated with each use. This process eliminates the need for merchants to provide a cash reimbursement to their customers for the remaining value of the card. Gift cards can also be reloaded with additional value, making them an ideal tool to promote repeat shopping.
Gift cards offer superior security compared to paper certificates since they have no value until they are activated at the terminal. Lost or stolen cards that have not been loaded have no value and gift cards cannot be duplicated or photocopied.
IMPROVE RECORD KEEPING
Rather than manually recording the value of paper certificates, merchants will be able to issue and redeem gift cards electronically through terminals. The merchant can also track issued cards by emailing and requesting a liability report.
We offer 50 free gift cards with a 60 day free trial.
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